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About Rich

My story begins at a favorite family vacation spot, Sequoia National Park.  When I was about 3-years old, in an effort to motivate me out of the stroller on hikes, one of my parents would walk ahead and drop pennies on the trail for me to find.  It didn’t take long before I was asking to go on walks on the ‘money trail.’

It later came as no surprise to my family when I decided to study finance and economics at the University of Washington.

I have since been working in corporate finance for the better part of 20 years.  Additionally, I got bit by the entrepreneurial bug after college and started a consumer electronics business, which I still operate.

Today I live near Seattle, Washington, with my wife, two children, and the family dog.  We love the Pacific Northwest and all the outdoor activities it has to offer: hiking, backpacking, snowshoeing, etc.

Just as my parents helped me find coins on the ‘money trail,’ I created this blog to help people find savings and riches on the ‘money trail’ in their lives.

YuenLuiPhotoOct2014 (2)

Recent Wisdom

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    An Eye for an Eye: Taming Excessive Prescription Costs

    6 years ago
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    The Walk of Shame: Salary Negotiation Blind Spots

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    When Etiquette and Hygiene Collide: Investing in an HSA

    7 years ago
  • Doggie Bag-gage Inspection: Eating Out for Less

    Doggie Bag-gage Inspection: Eating Out for Less

    7 years ago
  • Piss-Poor Customer Service: Asking for Compensation

    Piss-Poor Customer Service: Asking for Compensation

    7 years ago
  • Coffee Break: Cost-Conscious and Caffeinated

    Coffee Break: Cost-Conscious and Caffeinated

    8 years ago
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    A Recipe for Disaster: Online Dating Subscription Options

    8 years ago
  • Jackpot: Deliberating Childcare Alternatives

    Jackpot: Deliberating Childcare Alternatives

    9 years ago
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    Chipotle Overload: Extreme Couponing

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    A Mining Town Curse: Reviewing Life Insurance

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  • Rolex in the Crosshairs: Create a Gift Budget

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    10 years ago
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    10 years ago
  • Candied Orange Peels: Spotlight on Investment Fees

    Candied Orange Peels: Spotlight on Investment Fees

    10 years ago
  • The Glass Slipper: Seeking Financial Compatibility

    The Glass Slipper: Seeking Financial Compatibility

    10 years ago
  • Zero-G Richonomics: Special Occasion Syndrome

    Zero-G Richonomics: Special Occasion Syndrome

    10 years ago
  • Should Have Grilled a Steak: Financial Peer Pressure

    Should Have Grilled a Steak: Financial Peer Pressure

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    Number One Stunner: Marketing Bundle Traps

    10 years ago
  • Ashes to Ashes: Homage to Craigslist

    Ashes to Ashes: Homage to Craigslist

    10 years ago
  • ‘Doggie’ Howser, MD: Exploring Pet Insurance

    ‘Doggie’ Howser, MD: Exploring Pet Insurance

    10 years ago
  • I’m Too Sexy For My Shirt: Modeling Agency Scam

    I’m Too Sexy For My Shirt: Modeling Agency Scam

    11 years ago

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